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Eric Bloch has focused his career on the field of industrial marketing research. He spent two years as a marketing research analyst for Boeing and then seven years at Rexnord. He was Manager of Marketing Research at the Oilgear Company for six years. Eric then formed Business Research International and functioned as a solo practitioner of industrial and business-to-business marketing research for twelve years. In 1996 he joined Anderson/Roethle as a Vice President, serving as a senior consultant until 2000 when he became associated with The Roethle Group. Eric’s studies have involved new and existing products and services, marketing due-dilligence for acquisitions, competitive intelligence, customer satisfaction assessments, sales territory analyses, and sales forecasting. Eric received both a B.S. in Mechanical Engineering and an M.B.A. in Marketing from the University of Illinois at Urbana-Champaign. He has been a member of the American Marketing Association since 1971. |
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